简介：In this research, two television programs were analyzed to compare the type and frequency of the productplacement within them, and to determine whether women or teenagers are more targeted by advertisers. The television programs were Desperate Housewives, a program targeted toward females, and Blue Mountain State, a program targeted toward male teenagers.
简介：In this research, two television programs were analyzed to compare the type and frequency of the productplacement within them, and to determine whether women or teenagers are more targeted by advertisers. The television programs were Desperate Housewives, a program targeted toward females, and Blue Mountain State, a program targeted toward male teenagers.