Fagor Arrasate has taken a new step forward in its strategy to position itself as a leader in the hot stamping industry by incorporating the talent, knowledge and experience of Gerald Schulz, hiring him as the new global sales director for Press Hardening. Schulz has a long history working in senior management and sales for AP&T, Magna, Gestamp Benteler, as well as Helmerding, Kemmerich, Hubert Schlieckmann and Siempelkamp.
Schulz, the former Sales Director (CSO) and Executive Representative in China of AP&T, the world leader in hot stamping, will add his experience and market knowledge to Fagor Arrasate’s technological expertise.
In the last 5 years Fagor Arrasate has implemented important technological developments. The company has become a turnkey OEM supplier and has completed several major projects with a delivery time of less than a year. As an OEM reference Fagor Arrasate has delivered two projects at Seat-Barcelona, one at VW Kassel and one at PSA/Opel Kaiserslaitern, as well as several press hardening lines in the TIER1 sector.
As such, Gerald Schulz believes that, with the level of technological development achieved by Fagor Arrasate, these recent benchmarks and the current quality-price ratio, “we have very good options for improving our sales in the global hot stamping market”, particularly in Europe and China.
Hot stamping is an expanding market due to the need for vehicle manufacturers to redesign their platforms to adapt them to new market requirements. In particular, the need to lighten the chassis of vehicles resulting from the deployment of alternative energies and regulatory requirements on emissions, makes this technology the fastest growing in the stamping sector.
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