Where Fashion and History Meet

　　NEIGER 2014 reat Yuan?Haute Couture Fashion Show fuses past，present and future in fashion extravaganza

　　Premier fashion brand， NEIGER was in the spotlight when the house paradedits garments on the red carpet during the reat Yuan?Haute Couture Fashion Showat the opening ceremony of the 2013 China International Fashion Week， which kicked off inBeijing on October 25. This is the 13th time that NEIGER has opened the fashion week.

　　The Chinese character yuan?meansbeginning. In Chinese traditional culture，yuan?represents the origin of everythingin the universe. In Chinese history， the Yuan Dynasty (1271-1368) is the era when the ethnicminorities dominated China for the first time.As the territory increasingly expanded， it ledto cultural clashes and fusion among differentethnic groups and between the East and West，while the concepts of unification of China?and global village?gained increasing support. Inan effort to preserve Chinese clothing culture，NEIGER has collected the timeless YuanDynasty classic clothing elements， and integratedthese with popular international populartrends， creating a new direction in Chineseclothing culture.

　　Chinese garments have a long history andwhile deeply exploring the essential elements ofthe Yuan Dynasty cultural arts， the NEIGERfashion show has expressed NEIGER focuson Chinese civilization， culture， etiquette， as wellas the beauty of Chinese clothing.

　　Yuan Dynasty influence

　　Set against an aural curtain of Mongolia unique Khoomei singing style woven with Western musical elements， models wearing NEIGERcustomized Chinese menswear made an impressivepresentation during the opening showof 2013 Beijing International Fashion Week. The fusion of art， music and fashion came alive as Central Plains culture met grassl and culture.

　　As a symbol of Yuan Dynasty capital

　　Beijing， a replica of Jingde Street Archway was built on the stage， creating an imposing backdropduring the NEIGER fashion show. As the60 models walked and posed gracefully on the T-shaped stage， it seemed as if audience hadcrossed the river of time and were infused withthe prosperity of ancient Beijing.

　　In the fashion show， NEIGER painted aclear， broad and powerful artistic picture. Byextracting creative ideas from Yuan Poems， YuanBlue-white Porcelain and Yuan Totem， NEIGERhas combined Chinese art treasures and Westernfashionable design in a harmonious way. Thecolors are based on blue and white that are lightand elegant， and decorated with the five nationalcolors that symbolize ancient Chinese civilization，in order to highlight the Yuan Dynasty elegant beauty. As for material， the valuable YunBrocade and Kesi (Tapestry) are used， creativelycombined with velour， fur and lace. In terms ofcraftsmanship， the Ribbon Embroidery， whichhas a vivid visual effect as well as intricate andcolorful stitching， is used for the first time， withexquisite Chinese knotting and Suzhou goldenthreadembroidery. Moreover， various traditionaltechniques like embroidery， paper-cutting， dyeingand beading have been used in an innovativeway， which shows the commitment of NEIGERto preserve and develop Chinese traditionalhandicrafts.

　　This NE昑IGER fashion show presented aseries of Chinese men clothing as a highlight，which matched the Yuan Dynasty feature ofa robust lifestyle. Upholding the design idea of on nection of ancient and modern times， andintegration of Chinese and Western elements?NEIGER integrates Chinese elements with Western-style suits and swallow-tailed coats， whileconstantly improving the structure and showingthe fine quality of Chinese traditional handicraftsin detail. By meeting the requirements of thediscerning male consumers， the NEIGER brandis building a dedicated following.

　　Fashion innovation

　　In China 5，000-year history， the people havecultivated the profound Confucian culture， as well as openly incorporating other cultures byseeking common ground and setting aside differences.NEIGER 2014 reat Yuan?Haute Couture Fashion Show fuses past，present and future in fashion extrava ganza Zhang Zhifeng， NEIGER Artistic Director，said the Yuan Dynasty is the most prosperousera in terms of ethnic fusion in Chinese history.By using the Western technique of threedimensionaltailoring to contrast the implication and spirit of Chinese traditional clothing， Zhangsaid the aim is to reproduce not only the grandnessand beauty of the Yuan Dynasty from theaspect of clothing design， but also to show tothe world Chinese spirit of openness， toleranceand incorporation.

　　Other than the beautiful appearance of Chinese dress， we will inherit and develop thespirit totem held in our blood，said Zhang.