传递品牌的力量

　　導语：会展有形，品牌无价。2019年12月18-19 日，中外会展杂志社及新展大数据研究院携手共同推出的“中外会展品牌大会”（International Convention and Exhibition BrandingConference）（英文简称 ICEBC）在北京索菲特大酒店隆重举办。本届大会的举办旨在以发现品牌力量、弘扬品牌精神、宣传品牌成果为宗旨，为行业的发展指引方向，推动会展行业从高速度发展方式向高质量发展方式转变，为我国从“会展大国”向“会展强国”之路铺砖架桥。本期专题将从大会亮点、分论坛干货、会务特色及现场花絮等方面全面还原大会现场的精彩内容。

　　Delivering the Power of Brand

　　———— The first International Convention and Exhibition Branding Conference was held in Beijing

　　Introduction： The exhibition is tangible but the brand is priceless. From December 18th to 19th， 2019， the International Convention and Exhibition Branding Conference（ICEBC） jointly launched by China International Conference and Exhibition Magazine Agency and Beijing New Expo Big Data Research Institute was grandly held in Beijing Softel Hotel. The purpose of this conference was to discover brand strength， promote brand spirit， to promote brand achievements， to guide the development of the industry， to promote the transition of the convention and exhibition industry from a high-speed development mode to the high-quality development mode， and pave the way for our country to transform from a “large convention and exhibition country” to “a strong country for exhibitions”. This issue will comprehensively restore the exciting content of the conference from the conference highlights， sub-forum dry goods， conference features and on-site side stories.

　　李晔

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